Roofing Companies

A roofer is someone who works on roofs. Typically, these professionals are licensed roofing contractors, although they can also be general contractors who do shelters or unlicensed individuals.


A quality local roofer will be familiar with the area’s building codes and requirements for roof installation and repairs. They also know what to look for to spot problems that might not be immediately obvious.

Roofing companies provide homeowners expert advice about their roofs, including the best materials to meet their needs. They also help them submit insurance claims and arrange for financing. Roofing contractors use their years of experience to determine the best options for each home, based on its structure and location. They also know local building codes and regulations.

The initial investment for a roofing business can be high, but the long-term benefits are many. It is important to set goals and develop a solid plan from the start, and to include all operating costs, including labor and marketing expenses. This will help you determine whether your business can break even.

To compete in a tight market, roofing businesses must develop strong sales and marketing skills. In addition to offering competitive prices, they should be able to respond quickly to customer inquiries. Investing in employee training is another way to increase your company’s success. It is also a good idea to create standardized processes for handling customer inquiries. This will ensure that all employees are working with the same information.

A well-trained and knowledgeable staff is essential to a roofing company. It is also essential to set a clear path for new hires to follow. Providing ongoing training is one of the most effective ways to reduce employee turnover. It will also help you attract customers and keep your existing ones happy.

Roofing companies often use social media to attract new clients and build loyalty with existing customers. They can also use LinkedIn to connect with professionals in their industry. They can also make use of the latest trends to improve their services and increase profits.

The best way to find new customers is through word-of-mouth referrals. However, this method can be expensive and time-consuming. Using online advertising can be a more cost-effective method to increase your exposure and attract customers.

Many roofing companies are reluctant to spend money on advertising, but it can be an effective way to reach potential clients. A reputable roofing company should have a website and be listed on local directories. It is also a good idea to join professional associations to promote the business.


Running a small business requires the owner to wear many hats. One of these is the role of Chief Brand Officer. A company’s reputation is based on its consideration or opinion by peers and clients, and can be the difference between thriving and struggling. Developing a strong brand can help a roofing company stand out from competitors and gain trust with potential customers.

The first step to building a good reputation is creating a memorable name for the business. Marketing research indicates that people are more likely to remember a name with a simple and familiar structure. Additionally, a memorable name will help customers find the business in an online search.

Another way to build a good reputation is sharing a story or background about the business. This helps potential customers feel a connection with the company and makes them more willing to hire it for work. This can be done by a website, pamphlets, or fliers distributed at local events.

A well-written business description is another tool for a roofing company to use in building its reputation. It reveals unique facts about the company and highlights the owner’s name and top-level employees who represent the business in public forums.

Lastly, a roofing company can use online reviews and other social media to build its reputation. This can be accomplished by encouraging satisfied customers to post reviews online about the company’s services.

A roofing business should also make sure it has all the proper insurance coverage to protect itself and its customers. This includes general liability insurance, workers’ compensation insurance, and vehicle and equipment coverage. It should also have a set-aside account for its business finances. Many new roofers are intimidated by the thought of legal processes and bookkeeping, but both can be simpler than they seem with modern software and knowledgeable accountants who offer guidance.


A reputable roofing company will always offer a warranty as part of their service package. If a roofing contractor doesn’t, that should be a major red flag. A warranty will give you peace of mind that your investment is protected. It will also provide you with a means of disputing claims in the future.

There are three main types of warranties: manufacturer, product, and workmanship. Each type of warranty comes with its own set of conditions and stipulations. Be sure to fully understand the terms and conditions of each before hiring a roofer.

Manufacturers typically offer a standard material warranty that can range from 10 to 30 years. This warranty covers only the manufacturer’s products and may not include labor costs. This type of warranty is typically narrow in scope and does not cover areas where most leaks occur (such as roof-to-wall intersections or flashings).

Most manufacturers will allow customers to upgrade their material warranties with additional coverage for an extra fee. These extended warranties are more comprehensive and usually provide non-prorated coverage for up to 50 years. These warranties can be a great way to add peace of mind to your roofing system and can help protect against unexpected repair costs in the future.

Roofing contractors can also offer a workmanship warranty that covers the cost of repairing any mistakes that may occur during the roofing process. A good roofing contractor will work diligently to ensure that all of the work they perform is done correctly and up to code. This type of warranty can be difficult to find, but is an important consideration when comparing different roofing companies.

It is important to note that most warranties will be null and void if certain requirements are not met. These may include failing to register the warranty or bringing in a different contractor for a repair. Be sure to read the fine print carefully and ask your roofing contractor if you have any questions about your warranty.

Most warranties have a number of provisions that can be easily overlooked. It is important to choose a roofing contractor that is knowledgeable about the various warranty options and can guide you through the process of choosing the right one for your roof.


As a roofing contractor, you need to consider a handful of different insurance policies. Commercial general liability insurance pays for third-party medical bills and legal costs if an accident occurs on the job. It can cover things like the cost of a hospital visit, long-term care costs and even funeral expenses if a worker is killed on a job. Typically, this type of insurance is required by law for small businesses, including roofing companies.

Another insurance policy that many roofing contractors purchase is business equipment protection. This coverage pays for repairing or replacing tools and equipment that is damaged while on the job. It can also protect property that is rented or owned by the business. Often, roofing professionals will add a tool and equipment floater to their general liability policy in order to save money on the extra cost of this type of insurance.

Workers’ compensation insurance is a must for all roofing contractors. It covers the cost of doctor visits, rehabilitation services and lost wages if an employee is injured on the job. It is a requirement in most states for all employers, including roofing companies. Generally, the more employees you have, the higher your workers’ comp rates will be. Some ways to lower your workers’ comp rates include implementing a safety program and paying in advance.

Lastly, roofing companies should consider getting professional errors and omissions insurance. This type of insurance pays for legal fees and court costs if a client accuses you of incomplete or unsatisfactory work, even if the claim is false. It is a good idea to get this type of insurance to protect your business from expensive lawsuits.

In addition to these policies, roofing contractors can also buy commercial umbrella insurance, which provides additional liability coverage in the event of a large claim that exceeds your standard policy limits. Other types of insurance that may be purchased by a roofing company include workers’ compensation, auto, crime and property insurance. By taking the time to explore all available insurance options and working with an experienced agent, you can find the right policies to meet your needs and budget.